Endocannabinoid receptors are found in the parts of the brain that control cravings and hunger. THC is a strong Endocannabinoid activator. That’s why it causes the munchies – by increasing our hormones’ control over what we’re thinking and how we’re acting. THCV also uses the Endocannabinoid receptors. But instead of activating them, it blocks them. Thereby supporting your brain's ability to resist the influence of hunger hormones on your thoughts and actions.